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Queen's wins the Canadian National L'Oréal e-Strat finals
March 21, 2006
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The simulation is carefully designed to illustrate diverse yet realistic business marketing situations that L’Oréal managers face every day. Teams of three students are asked every week to make strategic decisions such as corporate social responsibility, brand strategy and marketing. In turn, they are measured based on their Share Price Index (SPI) which includes brand market shares, the firm’s revenues, the quality of research and development, as well as consumer satisfaction.
After eight weeks competing in the virtual realm, the top six teams nationwide were invited to L'Oréal's head office in Montreal to bring their business plan to life before a panel of L'Oréal executives. These top teams had already successfully proven their ability to navigate the business realities of managing a cosmetics company in the virtual realm. But yesterday was a test of their ability to effectively communicate their strategic vision that made the difference. Luc Nadeau, president of the jury and President of Luxury Products stated, "Queen's University distinguished themselves by providing real insight and relevance. Their presentation was logical and their delivery excellent!"
Canadian National Finals Executive Judging Team
Luc Nadeau, President Luxury Products Division/Executive Vice President (Corporate Communications and External Relations) L'Oréal Canada.
Martial Lalancette , Senior Vice President (Human Resources) L'Oréal Canada.
Jean Valois, Vice President Supply Chain (PPD, LPD, AC) L'Oréal Canada
Pokin Yeung, Product Manager (Vichy) L'Oréal Canada
Suzanne Dansereau , Journalist - Journal des Affaires
Marjo Johne , Journalist - Globe & Mail
http://www.e-strat.loreal.com/