Course Descriptions
Strategic Thinking
MBUS 803 – Strategy I: The Strategic Vision Tool Box
- Address strategic visioning for both for-profit and not-for-profit organizations
- Define the strategic task in the face of rapidly evolving markets and a wide variety of industries and organizations
- Review key strategic concepts including competitive advantage, industry structure, competitive intelligence, critical success factors and positional advantages
- View the role of the strategist in major strategic decision-making tasks such as building and leveraging human, intellectual, social and
financial capital - Strategically leverage information assets and knowledge management
- Link vision to strategic outcomes and value creation for shareholders and stakeholders
MBUS 804 – Strategy II: Strategic Transformation
- Address the implementation and execution of major strategic decisions
- Explore the notions of strategic planning as the “game plan” for change
- Apply frameworks and concepts from the book Fast Forward: Organizational Change in 100 Days by Queen's School of Business faculty Elspeth Murray and Peter Richardson
- Understand the role of guidance, speed and momentum in creating winning conditions for successful strategic change
- Apply strategic concepts to turnaround, new acquisition and cultural change situations
- Address the specific challenge of successful implementation and how leaders implement transformational strategies quickly and effectively
MBUS 805 – Strategy III: Integration and Implementation/Capstone Project
- Integrate the key concepts from previous courses to identify, analyze and propose recommendations for important strategic issues facing companies
- Understand the manager's role in improving performance along a number of quantitative and qualitative dimensions
- View the strategist as an analyst and integrator, implementing value chain revisions, as well as successful implementation in growth, stable and declining industries
- Undertake a “live” consulting project designed to focus on understanding the human, cross-disciplinary problems of achieving the implementation of a new strategic initiative in a for-profit enterprise
- Choose a project that exemplifies circumstances such as entry into or exit from a market, post-merger integration, or responding to the emergence of a new technology
Leadership
Creating High-Performance Teams
- Build the skill set necessary to function in effective and supportive teams
- Learn how to lead high-performance teams in an organizational setting
- Develop methods to build consensus, lead through example and manage disparate views
- Engage in a five-step team building model that outlines the key elements for high-performance team development
- Benefit from effective coaching and facilitation techniques
- Apply techniques in experiential exercises, case discussions and briefings
MBUS 843 – Leadership and Interpersonal Skills for Managers
- Consider, discuss and reflect on the nature of leadership
- Understand the role, importance and function of leadership
- Examine your assumptions about yourself and your future growth development
- Develop your own views on effective and ineffective leadership
- Examine your assumptions about others and how they lead/follow
- Investigate leadership issues related to diversity, global business management and ethics
- Develop an understanding of how you can enhance your leadership effectiveness through communications skills
MBUS 844 – Ethical Leadership and Decision Making
- Establish ethical leadership as a critical management task
- Address the increased scrutiny from external stakeholders (e.g., clients, shareholders,
politicians, citizen groups and the media) - Understand the importance of moral leadership in the development of an ethical corporate culture
- Incorporate ethical thought and social responsibility into managerial decision making
- Apply the tools of ethical leadership and diversity-sensitive management to a range of ethical challenges in both national and international contexts
Finance, Accounting and Corporate Governance
MBUS 813 – Advanced Managerial Finance
- Understand why the success or failure of today's complex and networked enterprises hinges
upon developing access to capital markets, deploying resources to value-enhancing projects and managing risk strategically - Study leading-edge topics in investment management including asset allocation and fixed income analysis
- Learn valuation methods for old and new economy stocks
- Explore corporate finance aspects such as real options analysis, mergers and acquisitions
and corporate governance - Understand risk management, the role of derivatives and market and credit risk exposure measurement
MBUS 834 – Financial Accounting: Valuation and Analysis
- Learn how accounting information derived from financial statements in accordance with Generally Accepted Accounting Principles (GAAP) can best be used in valuing an entity's equity securities
- Translate knowledge of a business and assessments of such factors as technological advantage and strategic position into forecasted accounting income, balance sheet and cash flow
- Incorporate accounting knowledge into a rigorous valuation model, known as the residual income model, pioneered by Ohlson (1995) and Feltham and Ohlson (1995)
- Practice leading-edge valuation methodologies on par with those used by the most sophisticated US analysts
MBUS 833 – Governance and Control Systems
- Develop competencies that allow the understanding and application of corporate governance and control frameworks
- Address the risks arising from performance measurement systems, including production of traditional financial statements
- Learn about the role and value of corporate governance approaches and control frameworks from the perspective of a business manager
- Decide the nature and amount of investment in control and assurance activities in order to manage the risks that are an integral part of any entity's operations
- Understand the strong association between weak governance and control systems and corporate failure
- Explore from a managerial perspective how performance measurement and control systems can be evaluated, modified and/or developed to deal with the challenges facing the organization
Global Business and Economics
MBUS 873 – Managing in the Global Business Environment
- Address globalization trends in the world economy and the political-economic climate of global business
- Study the role of international institutions and the impact of effective management in a multinational corporation
- Learn skills in interpersonal management to deal with the complex issues arising in cross-cultural settings
- Understand the visible and subtle dynamics of power in a distributed global enterprise
- Apply theory and best practices to complex global management situations
MBUS 864 – Advanced Managerial Economics
- Understand the complexity of national and international business environments
- Develop the ability to monitor and understand the economic environment
- Understand the role of the economic environment in the success of today's for-profit and not-for-profit organizations
- Apply economics of demand and forecasting, theory of the firm, production and cost, competition, pricing strategies and market structures
- Recognize the role of government in a modern market economy
Strategic Marketing
MBUS 823 – Strategic Marketing I: Building Customer Value
- Address critical issues in the development of marketing strategies
- Apply Mission Critical Marketing to reviewing and developing marketing programs as well as identifying alternative strategies
- Focus on internal organizational issues including building a market-driven organization
- Understand the external issues that affect how marketers reach customers
- Recognize the changing power dynamics among channel of distribution members
- Address the impact of technology on building customer and business relationships
MBUS 825 – Strategic Marketing II: The Brand Driven Organization
- Understand the importance of branding in business strategy and its role as the pivotal point in maintaining competitive advantage, creating customer value and building lasting customer relationships
- Examine the strategic building of brands using a mix of product attributes, consumer experiences and symbolic and iconic cultural meaning
- Integrate all elements of the marketing mix: product policy and service delivery, packaging, integrated communications, channels and retail policy
- Explore the role of branding, co-branding and marketing alliances in existing products, new products and product line extensions
- Address methods of gaining power in existing channels and building new channels of distribution
- Study how the firm's appropriation of cultural meaning in brand symbols potentially exposes the firm to sensitive corporate social responsibility issues
Operations
MBUS 807 – Strategic Operations Management
- Discuss the role of Project Management in the implementation of an organization’s strategy
- Review supply chain management and the implications for management of off-shore suppliers
- Understand the relationship between employee loyalty and customer retention and their collective impact on profit
- Leading and supporting product and service innovation in a lean environment
Information Technology
MBUS 853 – Maximizing Return from the IT Investment
- View capability of information technology (IT) to generate substantial value when used strategically
- Address the challenge of deploying IT to guarantee business value
- Understand the tools and concepts essential to maximize the return on investment in strategically important technologies
- Become familiar with IT infrastructure and emerging technologies, IT strategy and alignment with corporate strategy
- Identify how to establish a flexible IT organization and how to adopt and implement new technologies
- Evaluate IT performance (linking IT investments to business performance)
Creativity, Innovation and Entrepreneurship
MBUS 806 – Strategic Innovation and Entrepreneurship
- Study the characteristics, attributes and personal qualities of successful entrepreneurs
- Explore innovation strategy and management with a view to creativity, culture, motivation and commercialization
- Undertake new venture feasibility analysis and identify sources of funding and methods of valuation
- Learn how to develop effective business plans
- Become familiar with the legal aspects of launching and managing a venture
- Address start-up and growth strategies
MBUS 824 – Strategic Creativity for Product and Service Development
- Establish the link between creativity and successful new product and service innovation in a wide variety of domains including technology and science, the arts, entertainment, health care and consumer products
- View creativity as the foundation of successful innovations in both for-profit and not-for-profit organizations
- Recognize the crucial role of creativity in times of increasing competition, rapidly evolving technologies, decreasing market share and economic downturns
- Apply exercises, applied projects, readings and cases to the formation of an integrated view of the role of creativity
- Foster and implement creativity in improving productivity, morale and organizational performance
