LaBarge, Monica

Monica LaBarge was born in Ottawa, Ontario and earned a B.Comm (1998) and a M.Sc in Marketing (2002) at Queen's University in Kingston, Ontario and a PhD in Marketing at the University of Oregon (2007). As an undergraduate student, she worked summers at companies such as Corel Corporation, RBC Dominion Securities and Proctor & Gamble. In between her stints at Queen's, she was the event manager for the Raid the North adventure racing series and a PR executive for Hill & Knowlton Canada and High Road Communications, where she represented clients such as Microsoft Canada, NEC Technologies and Sierra Wireless.

Monica's research interests center around marketing communications: specifically, on persuasion-related variables in the areas of health promotion, social marketing, and charitable giving. She is currently working on projects that examine how affect contributes to attitude formation and strength, as well as exploring the influence of discrete emotions such as guilt and emotional assessments such as sympathy and empathy on attitudes, intentions and behaviour, with a focus on improving health communications and encouraging philanthropic activities.