Litrico, Jean-Baptiste

Jean-Baptiste Litrico is an Assistant Professor in Strategy and Organization.

Jean-Baptiste's research focuses on the diffusion of management models and practices across organizational and cultural borders. His current projects examine how organizations adopt novel management practices, and how industries respond to legitimacy threats. He is also interested in the dynamics of diffusion of hybrid organizational forms, such as social enterprises that aim at creating social value through market-based strategies. He regularly presents his research at the annual meetings of the Academy of Management, the European Group on Organization Studies (EGOS), and the Administrative Sciences Association of Canada (ASAC). His research has been published or is in press at Organization Studies, Human Relations, Journal of Organizational Behavior, and Journal of Business Ethics.

Jean-Baptiste Litrico received his PhD in Management from McGill University. He also holds a BSc and MSc from the University of Technology of Compiègne, France. Prior to entering Academia, Jean-Baptiste worked eight years in the global automotive industry. His experiences included directing the engineering department of a plant in Mexico, directing a product design office in Canada, starting up a commercial office in Germany, and leading product development projects in France.